If your marketing strategy is struggling to get off the ground, make sure it is augmented with a sound social media strategy. There are several reasons why having a social strategy is a boost for your marketing efforts. Here are three: Target Marketing Opportunities When first beginning a social media strategy…

With more competition than ever before, companies are under more pressure to establish themselves as a leader in their industry. One of the most important step you can take is to have a blog that your contribute to frequently on your website. Doing so can provide a number of benefits. …

As marketing continues to evolve, the discipline has led to a variety of approaches that are often confusing. …

Most individuals have likely used the art of persuasion at some points in their lives, whether through school or a career. It certainly is a major influence on marketing. To get the most out of persuasion within your marketing efforts, here are seven things to consider: First: What Is Persuasion? Before…

The ever-changing face of social media over the last 20 years has been one of the defining elements of our culture. It is more and more common for content to be delivered via an app or a website, especially with the proliferation of affordable smartphones. As cameras become more advanced…